Clif Bar and BikeDenver are pleased to announce our Bicycle-Friendly Business of the Month, Primal Wear! A part of the Denver community for 19 years, Primal makes some of the most distinctive, widely recognized cycling apparel around. Their high-performance jerseys, kits, tees, and accessories can be seen on pro cyclists, amateur racers and club members, and countless cycling event participants. And, starting June 4th, you’ll be seeing the sharp Primal jerseys pictured here on Denver Parks and Recreation’s newly formed Volunteer Bicycle Courtesy Patrol. Primal’s marketing director, Tim Baker, says, “The Courtesy Patrol was a great opportunity for us to help with BikeDenver and Denver Parks and Recreation. When we were informed that staffing for Denver parks was spread thin limiting the department’s ability to have a strong presence in high-use areas, we knew we had to design a jersey that would help out with recruitment as well as give those volunteers a badge of honor.”
In addition to outfitting the Courtesy Patrol, Primal strives to support many events and causes that help the community through cycling. They’ll be hosting a breakfast station on Bike to Work Day, and are currently in the process of adopting a section of the Cherry Creek Trail between Evans and Quebec to help maintain the trial they use every day (their office is located at 7700 Cherry Creek Drive South, right off the path). Primal will keep the trail tidy by removing litter, and hopes to offer commuters and recreational cyclists an aid station with water and limited bike maintenance. “In the surrounding area,” Baker says, “if riders need anything bike related there is nothing to support them and we thought that we could fill that void.” Primal is careful to fulfill the needs of its 27 employees, too. Every day around lunchtime, several Primal staffers can be spotted around town participating in the company’s mid-day group ride (one gets underway in the photo above). Their convenient location makes access to Denver’s trails a breeze, while plenty of bike storage and a fully stocked bike tool kit at the office all but guarantee a pleasant daily commute. No wonder Primal Wear’s people always seem to wear a smile!
BikeDenver’s Bicycle-Friendly Business (BFB) of the Month Awards help highlight organizations that are making standout contributions and offering great success stories from among BikeDenver’s Bicycle-Friendly Business (BFB) Program members. The BFB program, with more than 125 honorees to date, recognizes businesses, organizations and workplaces that are leading the way to make bicycling an easy and accepted form of transportation in Denver. Nominate a workplace as a Bicycle-Friendly Business here.
Since 1992, Primal Wear has been dedicated to providing cyclists with highly technical clothing that looks great and performs perfectly. Primal’s employees are cyclists, business people, and artists who have found a way to combine their talents to produce some of the most recognizable jerseys in the world. www.primalwear.com
BikeDenver is Denver’s bicycle advocacy organization. BikeDenver promotes and encourages bicycling in Denver and works to make Denver a better place to ride your bike. Why? Because more bicycling has great benefits for you, and for Denver! www.bikedenver.org
Clif Bar & Company started on a bike ride. Founder Gary took a bite of another energy bar and thought he could make a better bar. Today, Clif Bar is a leading maker of all-natural and organic energy and nutrition foods and drinks. www.clifbar.com
Bicycle Friendly Business of the Month Awards: Since partnering in July of 2009 to launch the monthly awards program, Clif Bar and BikeDenver have recognized Watercourse Restaurant, Historic Denver’s Story Trek, Downtown Denver Business Improvement District, Jones Lang LaSalle, Human Powered Transit Authority, Denver Pavilions, the Alliance for a Sustainable Colorado, Salvagetti Bicycle Workshop, Little Man Ice Cream, Denver Water, Denver Regional Council of Governments (DRCOG), Sweet Action Ice Cream, MIGHTYkarma, Quiznos, REI Denver Flagship Store, Solera Green Living, Holland & Hart, Grand Hyatt Denver, The Bike Depot, Snooze a.m. eatery, Tony’s Market, eGo CarShare, and Primal Wear.
You can help make a better place to ride a bike by becoming a BikeDenver member: Join BikeDenver!
Want to hear our zippy new radio PSAs? Click to hear them here.