October Bike-Friendly Business, The Nichols Partnership, presents Cruise!

(by Gabby Robinson) Looking for a place to live is always a chore. Everyone’s picky and each person has that one special item on his list of requirements that makes finding the perfect abode impossible. You want carpet, but also want to live in a pet-friendly building? Not likely. You want reliable parking, but also want to live in Capitol Hill? Not gonna happen. You want a shiny new bicycle with your new digs? Now that’s almost too much to ask…unless you find Cruise apartments, the latest from the bike-minded development team at Nichols Partnership!

The story of Cruise began with a concept. “Bicycles are synonymous with urban fun and sustainability,” says Dan Schuetz of Nichols Partnership, and Cruise was built from that idea. Dan was biking in City Park West one day and noticed a “for sale” sign at 1899 Gaylord Street. With its proximity to downtown, the park, and local businesses, he decided the building would be the perfect home for the Cruise concept.

What makes Cruise apartments stand out from other bike-friendly-boasting residences? Primarily, each lease comes with a cruiser bike! That’s right…you sign the lease, you get a cruiser (or a gift certificate to a bike shop if you’re not interested in the cruiser). The building is also outfitted with multiple indoor and outdoor bike racks, secure bike storage, and a bicycle service station. Plans for bike art to decorate the walls and events to embrace bicycling are also in the works.

Since the guys at Nichols believe bikes go hand-in-hand with sustainability, Cruise incorporates all the latest eco-friendly features. You know, the usual: high-efficiency windows and HVAC, xeriscaping, and recycled building materials…including the building itself, which is adaptively reused! Adaptive reuse is when builders develop an existing structure. This saves huge amounts of energy and resources that new construction consumes, making Cruise uber-green!

If you put “cruiser bike” on your list of amenities for your dream dwelling, look no further. Cruise, opening soon, will surely meet all your requirements and more! The Nichols Partnership is always on the lookout for opportunities to expand on the Cruise concept…so thanks for bringing it to life and thanks for being a Bike-Friendly Business!

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BikeDenver’s Bicycle-Friendly Business (BFB) of the Month Award highlights organizations that are making standout contributions and offering great success stories from among BikeDenver’s Bicycle-Friendly Business (BFB) Program members. The BFB program, with more than 140 honorees to date, recognizes businesses, organizations and workplaces that are leading the way to make bicycling an easy and accepted form of transportation in Denver. Nominate a workplace as a Bicycle-Friendly Business here.

BikeDenver is Denver’s bicycle advocacy organization. BikeDenver promotes and encourages bicycling in Denver and works to make Denver a better place to ride your bike. Why? Because more bicycling has great benefits for you, and for Denver! www.bikedenver.org

Clif Bar & Company started on a bike ride. Founder Gary took a bite of another energy bar and thought he could make a better bar. Today, Clif Bar is a leading maker of all-natural and organic energy and nutrition foods and drinks.www.clifbar.com

Bicycle Friendly Business of the Month Awards: Since partnering in July of 2009 to launch the monthly awards program, Clif Bar and BikeDenver have recognized over 35 work places for their bicycle friendly practices.

September 2012 – Downtown Denver YMCA

August 2012 – Bicycle Village

July 2012 – Jimmy John’s

May 2012 – Trips For Kids

April 2012 – Cactus Advertising

March 2012 – Denver Bike Cafe

February 2012 – Cake Crumbs Bakery

January 2012 – Hi*Rise Bakery

December 2011 – greatBIGcolor, Inc.

November 2011 – Kentwood City Properties

October 2011 – Gates Corporation

September 2011 – Wash Perk