Come ride, dance and experience the ultimate freedom: trading your car for a bike!
!!! Click here to Volunteer for Tour de Fat !!!
Ft. Collins, CO, August 23, 2010 – Clip a card in your spokes and fluff the rainbow wig …Tour de Fat is back for its 11th season! New Belgium Brewing’s traveling celebration of all things bicycle rolls through 13 cities this year, raising money and sharing bike love. Tour de Fat is coming to Denver’s City Park on September 11 from 9 a.m. – 4 p.m.
For the fourth year in a row, Tour de Fat is looking for volunteers to accept the swapper challenge. One volunteer in each city will give up their car and receive a hand-built Black Sheep (http://www.blacksheepbikes.com/) commuter bike. The volunteer is chosen after submitting a video or essay describing their desire to live sans-car for a year. To submit an application, log on to http://www.newbelgium.com/tour-de-fat.
“The car-for-bike swap is the pinnacle of the day, illustrating one person’s true belief in all that a bicycle can offer,” said Bryan Simpson, spokesman for New Belgium. “Bikes represent freedom, fun and fitness while helping the environment. It’s a way of life that we live and share at New Belgium.”
Tour de Fat is free to participants, but beer and merchandise proceeds from the Denver stop go to support grassroots bicycle advocacy. Since its inception, the philanthropic cycling circus has raised more than $1 million on behalf of non-profit organizations.
“At BikeDenver, we promote and encourage bicycling in Denver and work to make it a better place to ride,” said Piep van Heuven of BikeDenver. “Take it from us, Tour de Fat is the FUNniest FUNdraiser of the year, and event proceeds will help fund BikeDenver programs and advocacy efforts that improve policy and infrastructure for you and your bicycle.”
“As this year’s Official Parade Marshall in Denver, the minds behind the Denver Cruiser Ride have spent numerous sleepless nights planning an amazing parade route that will take participants through parts of town that rarely see any bicycle action,” said Brad K. Evans, fearless leader of the Denver Cruiser Ride. “We’ve literally turned the route upside-down from years past. We considered each turn and curve on the route through the streets of downtown to maximize each parader’s experience, creating an organized, safe and interesting route which leads right back to the pearly gates of the wonderful and fun Tour De Fat event at City Park.”
What: New Belgium Brewing’s Tour de Fat
When: Saturday, September 11, 2010
Where: City Park: West Side
Tentative Schedule:
9:00 a.m. Bike Parade Registration
10:00 a.m. Bike Parade Launch
11:00 a.m. Performances Begin
12:20 p.m. The SLOW RIDE
1:30 p.m. The Great Bike Story Contest for New Belgium Cruiser Bike
2:35 p.m. Car-for-Bike Trade Celebration
3:50 p.m. Faux Finale
3:55 p.m. Faux-Real Finale
4:00 p.m. Curtain Closes
Acts:
The Dovekins (http://www.myspace.com/dovekins)
A Honeymoon Cabaret (http://www.daredevilchicken.com/honeymoon.html)
The California Honeydrops (www.cahoneydrops.com)
Scot Nery (www.jugglegood.com)
Americaine: Stupide
Why Tour de Fat is a Must-Attend Event:
- Tour de Fat encourages everyone to embrace their inner-cyclist and ride the streets as a cohesive carnival of creativity. Each show begins with a costumed bike parade that stops traffic and turns heads along the way. (Costumes are highly encouraged!)
- Tour de Fat seeks to leave as small an environmental imprint as possible and composts and recycles waste from each tour stop. The waste diversion rate for 2009 was 94 percent.
- Tour de Fat is free to participants, but beer and merchandise proceeds go to local cycling non-profits. Since its inception, Tour de Fat events have raised more than $1.25 million for philanthropy.
- All musical acts perform on a solar-powered stage with decorations made from recycled materials, trucks and transport use biofuel sourced from recycled waste oils, and all vendors operate off the grid.
- This is a pro-bike celebration, not an anti-car rally…non-cyclists are more than welcome to join the festivities.
See http://www.newbelgium.com/tour-de-fat for the Tour de Fat credo, schedules, videos and to submit your entry to swap your gas guzzler for a shiny new bicycle. Also visit our Facebook page: http://www.facebook.com/pages/New-Belgium-Tour-de-Fat/10150099069050417?ref=ts.
Tour de Fat 2010 will cycle through each of the following cities:
June 26 – Chicago, Palmer Square Park
July 3 – Milwaukee, Humboldt Park
July 10 – Minneapolis, Loring Park
July 31 – Seattle, Gas Works Park
August 14 – Portland, Waterfront Park
August 21 – Boise, Anne Morrison Park
September 4 – Fort Collins, Mothership
September 11 – Denver, City Park
September 25 – San Francisco, Lindley Meadows in Golden Gate Park
October 2 – San Diego, Balboa Park
October 9 – Tempe, Tempe Town Park
October 23 – Los Angeles, L.A. Historic Park
October 30 – Austin, Fiesta Gardens
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
Contact: Jenny Foust (w) 303.433.7020 (c) 720.244.4268 jfoust@csg-pr.com