RSSThu 10 Apr 2008
As you may have heard, Trek Bicycles and Greg LeMond have severed ties and will no doubt be exchanging lawsuits. Hang on to your LeMond, it could become a collector’s item. For some unconventional coverage of the goings-on, BikeSnob NYC has an interesting take on Trek’s future branding opportunities. Personally, I’m pulling for Grant Petersen.
I love that on the announcement page, they have a pointless ad about the Trek Lime, a coaster brake equipped ladies specific cruiser…
Perfect advertising for those interested in the LeMond/Trek feud.